Telemundo’s Big Upfront Bet? Live TV. A Lot Of It. (Exclusive)

Ryan Teague of Australia competes the ball during the FIFA World Cup Asian Qualifiers Group C match between China and Australia at Hangzhou Olympic Sports Centre Stadium on March 25, 2025 in Hangzhou, China.

At a moment where the TV business is undergoing a dramatic transformation, and with the advertising business similarly in flux amid tariffs and technological changes, NBCUniversal’s Spanish-language media division Telemundo Enterprises is betting that live events and programming — a lot of them — will help it stand out in a marketplace that is as crowded as ever.

Executives at the company say that over 70 percent of Telemundo’s lineup will be live over the next season,…