How Valuable Is ‘Reacher’ to Amazon Prime Video?

How Valuable Is ‘Reacher’ to Amazon Prime Video?

Cha-ching! That’s the sound of the first three episodes of “Reacher” Season 3 debuting on Amazon Prime Video today.

It’s February 20, 2025, which means Jack Reacher (Alan Ritchson) is back to investigating (and then beating up) the bad guys. All of this means money in Amazon’s pocket.

“Reacher” has generated $279 million in subscriber revenue for Prime Video since its 2022 debut, according to a study by Parrot Analytics, “demonstrating the power of strong IP, strategic…